Longer-looking lashes, effortless definition.
This lightweight, buildable mascara adds
rich black color, beautiful length, and
soft volume while helping lift and
separate every lash.
From a natural daytime look to a little
extra drama, discover an easier way to
add length, lift, and definition to your
everyday lash routine.
A Closer Look
See the Details
Everyday Lash Inspiration
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01 / EVERYDAY CONFIDENCE
Tired of Midday
Mascara Smudges?
Your makeup should look as effortless
as it feels. Whether you're heading to
work or out for the day, enjoy beautifully
defined lashes without the extra steps
of false lashes or salon extensions.
02 / EVERYDAY WEAR
Made to Keep Up
With Your Day
From busy mornings to evening plans,
this water-resistant formula is designed
to help minimize smudging and maintain
a clean, defined lash look. A simple
finishing touch for your daily routine.
03 / SOFT LIFT & CURL
A Little Lift.
A Lovely Difference.
Give your lashes a softly lifted,
wide-awake appearance without a
heavy-looking finish. Apply one coat
for subtle definition, or build up
the look when you want a little
extra impact.
04 / BUILDABLE LENGTH
More Length.
Less Heavy Feel.
The silk-fiber formula helps create
the appearance of longer, fuller
lashes with a lightweight finish.
Build your desired look gradually,
from natural definition to more
noticeable volume.
05 / PRECISE APPLICATION
Beautiful Definition,
Lash by Lash
The dense-bristle brush helps distribute
mascara evenly while separating and
defining your lashes. Sweep from root
to tip for a smooth application, then
add another light coat for extra
definition.
06 / YOUR LASH ESSENTIAL
Your Everyday
Lash Favorite
From soft, natural definition to a
bolder evening look, enjoy a versatile
mascara that fits easily into your
beauty routine. Beautiful lashes,
made simple.
BUNDLE & SAVE
BUY 2, GET 2 FREE
THE DETAILS THAT MATTER
Little Details. Lovely Lashes.
Beautiful lashes start with the right
formula and brush. Discover how thoughtful
details help create the length, lift,
and definition you love.
7D Silk Fiber Mascara
PRODUCT HIGHLIGHTS
PRODUCT FEATURE
EVERYDAY BENEFIT
✓
Smudge-Resistant Wear
Water-resistant formula designed
to help minimize smudging.
✓
Silk Fiber Length
Helps create the appearance of
longer, fuller lashes.
✓
Buildable Volume
Go from subtle definition
to a bolder lash look.
✓
Precision Brush
Helps coat and separate lashes
for a smooth application.
✓
Soft Lift & Curl
Enhances the appearance of
naturally lifted lashes.
✓
Rich Black Definition
Adds depth and definition
to your everyday eye makeup.
BEAUTY MADE SIMPLE
A Little More Lash Love,
Every Day.
Whether your style is naturally polished
or a little more dramatic, find the
lash look that feels like you.
01
Made for Busy Mornings
Add length and definition with a
simple sweep of mascara. An easy
finishing touch before you head
out the door.
02
Your Look, Your Way
Apply a light coat for an effortless
everyday look, or layer gradually
when you're in the mood for
extra volume.
03
Beautifully Defined Lashes
Enjoy the look of fuller,
longer lashes with soft lift,
rich black color, and a
beautifully defined finish.
THE LITTLE DETAILS
Your Questions, Answered.
Everything you need to know about
your mascara, from everyday wear
to application and removal.
Will it smudge if I sweat
or have oily skin?
The water-resistant formula is
designed to help minimize everyday
smudging, even during busy days.
Wear may vary depending on skin
type, humidity, and activity.
For the best results, allow
each coat to dry and avoid
rubbing your eyes.
Is it easy to remove
at the end of the day?
Use a gentle eye makeup remover
or cleansing balm suitable for
your skin. Let it dissolve the
mascara before gently wiping
away the product. Avoid pulling
or rubbing your lashes.
Will my lashes feel
heavy or stiff?
This buildable formula is designed
to create fuller-looking lashes
without a heavy-looking finish.
Start with a light coat, then
add more as needed. Applying
thin, even layers helps maintain
a softer, more natural look.
How long does one
12ml tube last?
How long a tube lasts depends
on how often you apply mascara
and how many coats you use.
For eye hygiene, always follow
the product's recommended
replacement guidance and
discard it sooner if the
formula changes or dries out.
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